Christel is the Vice President, Asia Pacific of Brandwatch, a leading social data and intelligence platform, which has clients including Samsung, Uber, and Telstra in Asia. Brandwatch has also been ranked as a Leader in Asia by Forrester in 2016. Prior to Brandwatch, Christel was the Head of Content at Twitter across Asia Pacific, Middle East, China and Russia, and worked at Havas, a global communications network, as their Global Social Manager.

Christel has been nominated as one of the Top 30 individuals in the advertising industry globally on Twitter by Business Insider, Campaign Asia Pacific's Top 20 Women to Watch in Asia, and as the Rising Star of Asia by the Festival of Media. She has also contributed articles to Harvard Business Review and Huffington Post.